6 Simple Steps to Set Up your Google Business Profile Account

April 15, 2025

Imagine running a business with multiple locations. One store updates its hours, another launches a promotion, and you need to respond to customer reviews—but instead of making these changes in one place, you’re logging into each Google Business Profile separately.

It’s inefficient, time-consuming, and prone to errors.

This is why Google Business Manager exists. It centralizes multi-location management, ensuring that every store has consistent, up-to-date information while allowing teams to manage profiles securely.

But setting it up can be confusing, especially if you’re handling multiple locations. This guide will walk you through 7 simple steps to set up Google business profile correctly and efficiently.

Who Needs Google Business Profile?

Multi-location businesses & franchises – Manage multiple locations from one dashboard.
Marketing teams & agencies – Control multiple client accounts seamlessly.
Business owners – Ensure accuracy across online listings updates.

Step 1: Sign in to Google Business Profile

Visit Google Business Profile.
Log in with a Google account linked to your business.
If you manage multiple locations, ensure you have admin access.

Common Challenge: Multiple Logins, Confusing Management

If you manage multiple locations or work with a team, constantly switching between accounts can be overwhelming. It’s easy to lose track of updates, leading to inconsistencies in business details.

But with SingleInterface’s multi-location management capabilities, you don’t need to log into different Google accounts for every business location. Manage all profiles from one dashboard, update information in bulk, and ensure accuracy across locations—without the hassle.

Related read: Master Local Business Listings

Step 2: Add Your Business Information

For consistency, enter your business name exactly as it appears online.
Select the most relevant business category – this impacts Google Search & Maps rankings.
Add accurate contact details, website, and business hours.

Local Search Tip for Better Rankings:

Your business category matters. For instance choosing “Coffee Shop” instead of just “Café” can improve your visibility.

Step 3: Verify Your Business

Google requires verification before allowing full access to Google Profile Manager features. Choose a verification method:

Postcard (default method) – Sent to your business address (up to 14 days).
Phone or Email (if eligible) – Instant verification.
Bulk Verification – Available for businesses with 10+ locations.

Common Challenge: Delayed Verification & Inconsistent Listings

Postcard not arriving?
Incorrect addresses causing rejections?
Managing multiple verifications for multiple stores?

You can streamline bulk verifications and location accuracy with Presence Management tool by SingleInterface. If you manage multiple locations, this tool can ensure address consistency, provide verification support, and prevent errors that can cause Google to reject your business profile.

Step 4: Assign Roles & Permissions

If you work with a team or agency, Google Business Profile Manager allows controlled access:

Owner – Full control over settings.
Manager – Can edit business info but can’t remove users.
Site Manager – Limited access for basic updates.

Common Challenge: Lack of Control over who edits your Business Profile

Giving full access to an external partner or multiple individuals, even if internal, can lead to unauthorized changes, errors, or even security risks.

Also, with multiple people handling your business listings, ensuring the right level of access is crucial. Google Business Profile offers role-based permissions, but managing them across numerous locations can be challenging.

SingleInterface helps you structure access efficiently, reducing the risk of unauthorized changes while allowing your teams to update profiles without disruptions.

Step 5: Optimize your Business Profile

Upload high-quality images (storefront, products, team).
Write a compelling business description (focus on services & value).
Keep business hours updated (including holiday hours).

Common Challenge: Profile Inconsistencies & Low Visibility

Managing multiple locations manually often results in outdated details, duplicate listings, and inconsistencies in descriptions or images. These issues can confuse customers, impact search rankings, and reduce brand credibility.

How to Maintain Consistency Across Multiple Locations:

Keep Listings Consistent: Regularly updating business details across multiple locations helps maintain accuracy and improves local search rankings. Using SingleInterface’s bulk update feature for listings across business locations, ensures that key information like store hours, contact details, descriptions, and more remains up to date.
Conduct Regular Audits: Check for outdated or inconsistent information and update it proactively.
Standardize Naming & Branding: Maintain a uniform naming structure and brand messaging across all locations for better search visibility.

Step 6: Enable Messaging & Manage Reviews

Turn on Google Messaging to allow direct communication with customers in real time, making it easier to answer questions and resolve issues efficiently. With AI-based capabilities available today, streamlining review management can add greater value to your business
Monitor & respond to reviews to build trust, improve local SEO, and show customers that their feedback matters.

Best Practices for Managing Customer Engagement:

Set Up Auto-Responders: Ensure customers receive instant acknowledgments when they message you.
Prioritize Review Responses: Address both positive and negative reviews professionally to maintain a strong brand reputation.
Track Common Questions: Identify frequently asked questions and update your business description or FAQs accordingly to improve customer experience.

Wrapping up

If you manage multiple locations, Google Business Profile is a game-changer—but manual updates, verification issues, and scattered customer engagement can still slow you down.

That’s where SingleInterface comes in.

Want to simplify multi-location management? Contact us today for a demo of SingleInterface’s location management capabilities.