Google has introduced a key change to the Business Profile’s Search UI in recent times. According to this development, users managing a digital business profile
It is always exciting to be involved in activities related to car purchases. In all fairness, most of us love to drive and understand various
The Banking & Financial Services Industry (BFSI) is evolving. And With the advent of digital, the industry has undergone changes that would otherwise have been
‘Phygital has been a bit of a buzzword in recent years. And it is not really a secret that ‘phygital’ is an amalgamation of ‘Physical’
There are millions of digital ‘Searches’ happening every second. And they are significantly diverse. When it comes to the nature of most searches, studies have
Brands and businesses are increasingly leveraging the concept of generating reviews and ratings. Digital capabilities have made it significantly easier for brands to build engagement
The Consumer Durables (CD) segment has begun transforming itself. With modern-day consumer behaviour finding significant digital influence, CD retailers want to ensure they are on
Brick-and-mortar businesses have always been an integral part of our traditional shopping experiences. Walking into stores, exploring products, talking to representatives, and making purchases, are
We all are extensively leveraging the digital world. Come to think of it, it has allowed us to connect and communicate so much more seamlessly.
Every business today is constantly thinking about coming closer to local consumers. Thanks to the digital ecosystem, businesses can find various ways to achieve this.
It is a relief to realize that the pandemic is now behind us. The world is now back to normal, and consumers have increasingly been
Digital capabilities are at our fingertips today. When we plan purchases, we try to look up accessible stores, explore them online, and then proceed with
Conversations help us go a long way. Particularly in the context of marketing, conversing with consumers is a great way to build meaningful engagement and
We have always taken pride in establishing long-lasting relationships between brands and consumers. Our journey of bringing consumers close to brands and local businesses has
Over the last few days, there has been a lot of buzz about Google upgrading its Business Performance APIs which may have impacted the insights
Local advertising is all about generating buzz in a defined market. It specifies a certain geography and connects with consumers there. Such local markets are
Brands today are making full use of digital technologies, to reach and influence consumers in impactful ways. With capabilities such as formal business profiles on
How amazing do you find it when you realize that most of our purchases these days start off with a simple digital search ? Well,
Almost everything we do today involves digital activities. When it comes to making purchases, our habits have been transformed by the emergence of technology. Let’s
Technology continues to baffle us. With new technological developments at the drop of a hat, it is amazing to see how far we have come
When people feel hungry today, one of the first things they do is look for nearby restaurants on a search engine. Along with looking at
Physical shopping is something consumers have traditionally done. Getting to know about a product through different sources such as word of mouth, or newspaper information,
‘Hyperlocal’ – Just the term itself could be unknown to many. But what if one of the Big 4’s of the world finds it exciting
In the commonest of conversations, when a friend or an acquaintance asks you to meet at an unfamiliar place, you will invariably ask for the
The digital buzz during festivities After 2 difficult years, the festive time is now in full swing. Consumers are showing an increasing intent to make
In a world where digital has become the order of the day for consumer journeys and decisions, and millions of Google searches are taking place
In the last 2 years,the pandemic fundamentally changed the world as we know it. People were living, thinking and buying differently. For businesses across the
Today we have 1.18 billion mobile connections, 700 million Internet users, and 600 million smartphones and the country is adding as much as 25 million
The KPMG India report considers the “new consumer” to be the one who is financially and socially conscious, tech-savvy and insightful. It deep-dives into the
Marketing is seeing a phenomenal shift wherein personalisation and localisation is taking a big chunk from mass cover. If you’ve ever found yourself looking for
The Internet over the last year has seen a fast paced penetration across all consumer sections globally and brought a plethora of opportunities to our
As more and more consumers get glued to their smartphones, marketers are finding novel ways to get a share of their attention and wallet. “Digital
Digital Transformation Marketing Stack for Physical Retail Enterprises.
