Physical shopping is something consumers have traditionally done. Getting to know about a product through different sources such as word of mouth, or newspaper information,
‘Hyperlocal’ – Just the term itself could be unknown to many. But what if one of the Big 4’s of the world finds it exciting
In the commonest of conversations, when a friend or an acquaintance asks you to meet at an unfamiliar place, you will invariably ask for the
The digital buzz during festivities After 2 difficult years, the festive time is now in full swing. Consumers are showing an increasing intent to make
In a world where digital has become the order of the day for consumer journeys and decisions, and millions of Google searches are taking place
In the last 2 years,the pandemic fundamentally changed the world as we know it. People were living, thinking and buying differently. For businesses across the
Today we have 1.18 billion mobile connections, 700 million Internet users, and 600 million smartphones and the country is adding as much as 25 million
The KPMG India report considers the “new consumer” to be the one who is financially and socially conscious, tech-savvy and insightful. It deep-dives into the
Marketing is seeing a phenomenal shift wherein personalisation and localisation is taking a big chunk from mass cover. If you’ve ever found yourself looking for
The Internet over the last year has seen a fast paced penetration across all consumer sections globally and brought a plethora of opportunities to our
Digital Transformation Marketing Stack for Physical Retail Enterprises.
