SI   Announcing $30 Million Financing by Investors Asia Partners and PayPal Ventures    

Announcing $30 Million Financing by Investors Asia Partners and PayPal Ventures

Singapore, April 4, 2024: SingleInterface, a leader in the ‘hyperlocal marketing-to-commerce’ software sector, today announced a US$30 million financing in its first-ever external fundraising round.

Asia Partners, a Singapore-headquartered growth equity investment firm focused on investments in high-growth technology and technology-enabled companies led the round. PayPal Ventures, the global corporate venture arm of PayPal, also participated.

Founded by serial entrepreneurs Tarun Sobhani and Harish Bahl, the Founder of Smile Group, SingleInterface has been recognized as a leading SaaS platform in Asia with an integrated product suite powering digital marketing, customer engagement, and e-commerce for multi-location enterprise brands. The company has been instrumental in empowering such brands to harness the potential of digital marketing and e-commerce to drive growth for their local touchpoints.

Tarun Sobhani, Co-founder and CEO of SingleInterface, said, “Our suite of products has proven to deliver remarkable revenue growth for our clients, accounting in some cases for 15-20% of their revenues. We are committed to further investing in building our portfolio of AI-driven marketing and commerce-enabling products. We are on a mission to empower our customers to drive further growth, enhance the customer experience, and provide rich business insights and context across their different locations, enabling them to grow and win locally.”

SingleInterface will use the capital infusion for three key priorities: to further consolidate its leadership position in its category in Asia, to extend its reach worldwide, and to continue deepening its portfolio of hyperlocal marketing, engagement, and commerce products, particularly around advanced audience segmentation and personalized re-engagement.

Harish Bahl, Co-founder and Chairman of SingleInterface, said, “With more than 400 million local businesses worldwide, SingleInterface has immense untapped potential in the global market. With this funding, we are poised to tap into new markets and further solidify our position as a global leader in enabling marketing and commerce capabilities for multi-location enterprise brands through our product suite.”

“We are thrilled to be partnering with Tarun, Harish, and the SingleInterface team to support their growth ambitions in India and globally,” said Oliver Rippel, Co-founder of Asia Partners. “SingleInterface has shown an exceptional track record of fostering customer engagement and commerce for large enterprises over the last several years and has firmly established itself as a prominent player in the region, successfully integrating offline and online customer journeys to drive growth for physical retail locations.”

Avendus acted as exclusive financial advisor to SingleInterface and its promoters on this transaction.

About SingleInterface
SingleInterface is Asia’s largest hyperlocal marketing-to-commerce software for multi-location brands, dedicated to fueling growth and success at the local level. We amplify brands’ visibility to consumers during crucial buying moments. Our user-friendly platform enhances discovery, drives customer engagement, manages feedback, and delivers seamless omnichannel experiences, facilitating revenue expansion through actionable insights for each business location.

With over 400 multi-location brands spanning industries such as food and beverage, retail, automotive, telecommunications, banking, and education, SingleInterface currently serves customers across Asia & Middle East. Recognized as one of the Fastest-Growing Technology Companies by Deloitte Technology Fast 50 and certified as a Great Place To Work, SingleInterface is committed to empowering brands to thrive and win locally.

About Asia Partners
Asia Partners is a growth equity firm focused on the next generation of high-growth technology and technology-enabled companies that will transform the Southeast Asia economy. Its mission is to empower founders to build a new generation of tech giants, through deploying capital that directly addresses the region’s ‘Series C/D Gap’, and expertise in operating skills, drawing upon its collective experience of growing eight multi-billion dollar companies, including three in Southeast Asia.

About PayPal Ventures
PayPal Ventures is the global corporate venture arm of PayPal. We invest for financial return in six areas of high strategic relevance to PayPal, including fintech, payments, commerce enablement, artificial intelligence, blockchain & cryptocurrency, and regulatory/cyber technology. Through the expertise, experience, and vast network of PayPal Ventures – and the companies we invest in – we are helping to bring transformative solutions to market faster. For more information, please visit:

About Smile Group
Smile Group is a leading venture building firm and investor in consumer internet and media platforms in Asia. On a mission of founders scaling founders, it is run by passionate entrepreneurs on the model of invest, build and partner, helping disruptive companies scale including business expansion in the Asian markets. Smile Group is headquartered in Singapore with its founding incubator in New Delhi, India.

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