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Leveraging Google’s Local Offerings To Embrace Consumers

Did you know that 46% of all Google searches have local intent? (Source: Hubspot)

Several local businesses these days are working towards creating an online presence; it’s not just an advantage anymore; it’s a necessity. 

Unlike the older days, creating and maintaining an online presence is not that tough. To help businesses, platforms such as Google My Business (GMB) (now known as Google Business Profile or GBP) are available. And with experts such as SingleInterface, implementing location-specific digital strategies becomes all the more simplified and hassle-free.

GBP is a free Google listing tool that allows you as a business owner to manage how your business information appears across all Google platforms, like Maps and Search. It helps you update your listing, add photos, respond to reviews, and much more. It also ensures that consumers get the most accurate and up-to-date information about your business when they search online. 

How Google My Business Enables Attracting consumers

All businesses, local or global, want to increase visibility on online platforms to get more consumers. But that question remains: how does your business appear in the top few searches on the various business listing sites? 

The answer is simple – effective business profile optimization and consumer engagement. 

With the help of platforms like Google My Business (now known as Google Business Profile),  local businesses can reach their target audience and facilitate meaningful interactions with potential consumers. 

Understanding the importance of GBP and mastering profile optimisation along with consumer engagement strategies can make all the difference. Let’s dive deeper into the importance of GBP and the best practices to optimize and engage effectively. 

Importance of Google Business Profiles

Here are some points that emphasize  why GBP’s role in the context of hyperlocal marketing – 

 

  • The presence of Google in search engine traffic: If 90% of the global traffic (source: ahref) comes from Google (search, images, and maps), it automatically makes Google a critical platform for businesses to engage with consumers and enhance visibility. (source: ahrefs.com)
  • Enhanced visibility: The first three listings on Google search receive majority of the clicks. Thus, marking a top spot on a search results page can significantly boost a business’s exposure and attract a swarm of new consumers, making it a must-have for hyperlocal marketing. 
  • Boost in website traffic and revenue opportunities: 98% of consumers read digital reviews when it come to trusting local businesses, just way they consider personal recommendations (source: Hubspot). Therefore, GMB optimisation of your digitall profile with full of positive reviews and high star ratings will enhance your business reputation and credibility.
  • Improve engagement and credibility: GBP is a powerful tool for businesses looking to boost their local presence. Through features like Reviews and Artificial Intelligence-based Automated Chats, it improves engagement and interactions with consumers. This enhances your local credibility and fosters understanding of consumer preferences and feedback. 

Claim Your Google Business Profile

Now that you know why Google My Business listing is important, let’s see how you can claim your GMB profile – 

  • Search Your Business on Google: If your business is listed, claim it by selecting “Own this business?”.
  • Verification: Verify your business by phone, email, or postcard to receive a verification code from Google.

 

Create Your Google Business Profile 

Create a Google local business listing for the benefit of your business – 

  • Sign in to the Google Account or create a new one.
  • Go to the Google My Business website.
  • Input your business name in the provided field.
  • Enter your business address and details. 
  • For hyperlocal marketing, specify your service areas.
  • Choose your business category for accurate classification in search results.

 

Optimize Your Google Business Profile

Here are a few steps for GBP optimisation – 

  • Businesses with images receive 35% more clicks to their website. (source: google.com)
  • Use your full business name, no abbreviations.
  • Use a recognisable and consistent logo.
  • Enable engaging CTA buttons.
  • Write a concise, SEO-friendly business description.
  • Highlight special services like delivery or curbside pickup.
  • Keep contact info and business hours accurate.

To Sum Up

You can embrace the power of a well-crafted Google My Business Profile to help you increase your online visibility. Your digital presence will offer a snapshot of what your business stands for, something that will attract consumers. 

Keep it polished, updated, and responsive with platforms such as SingleInterface. Let your Google Business Profile be the tool that seamlessly connects you with the local digital community, ensuring your business thrives online.

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