Did you know that 46% of all Google searches have local intent? (Source: Hubspot)
Several local businesses these days are working towards creating an online presence; it’s not just an advantage anymore; it’s a necessity.
Unlike the older days, creating and maintaining an online presence is not that tough. To help businesses, platforms such as Google My Business (GMB) (now known as Google Business Profile or GBP) are available. And with experts such as SingleInterface, implementing location-specific digital strategies becomes all the more simplified and hassle-free.
GBP is a free Google listing tool that allows you as a business owner to manage how your business information appears across all Google platforms, like Maps and Search. It helps you update your listing, add photos, respond to reviews, and much more. It also ensures that consumers get the most accurate and up-to-date information about your business when they search online.
All businesses, local or global, want to increase visibility on online platforms to get more consumers. But that question remains: how does your business appear in the top few searches on the various business listing sites?
The answer is simple – effective business profile optimization and consumer engagement.
With the help of platforms like Google My Business (now known as Google Business Profile), local businesses can reach their target audience and facilitate meaningful interactions with potential consumers.
Understanding the importance of GBP and mastering profile optimisation along with consumer engagement strategies can make all the difference. Let’s dive deeper into the importance of GBP and the best practices to optimize and engage effectively.
Here are some points that emphasize why GBP’s role in the context of hyperlocal marketing –
Now that you know why Google My Business listing is important, let’s see how you can claim your GMB profile –
Create a Google local business listing for the benefit of your business –
Here are a few steps for GBP optimisation –
You can embrace the power of a well-crafted Google My Business Profile to help you increase your online visibility. Your digital presence will offer a snapshot of what your business stands for, something that will attract consumers.
Keep it polished, updated, and responsive with platforms such as SingleInterface. Let your Google Business Profile be the tool that seamlessly connects you with the local digital community, ensuring your business thrives online.