In today’s expansive marketing landscape, personalization and relevance reign supreme. Local businesses are acutely aware of the pivotal role that tailored online strategies play in their success. In fact, it’s noteworthy that 46%of all Google searches are geared towards obtaining local information (source: Hubspot).
This statistic, coupled with the increasing trend of hyperlocal marketing, highlights enterprise’s need to embrace the virtual realm with a key modern-day digital capability, known as location-specific webpages. Creating location-specific webpages has become an essential tool, enabling both search engines and customers to better locate the products and services offered by your company.
In this article, we will take a look at some of the many compelling reasons why every local business should embrace the concept of location-specific web pages.
According to a recent survey, as much as 72% of consumers who do a local search visit a local business within five miles. (source: Hubspot)
So, when you create a location-based webpage, it allows you to focus on specific regions. This, in turn, helps ensure that all your marketing efforts reach the right audience with relevant messaging.
On that note, mentioned below are some of the many ways location-specific web pages can drive success and productivity for your local business.
Better Digital Visibility Of Your Business,
Instead of simply offering your address or operating hours in the location pages, you can go one step further and include details such as tips on reaching the building and more. By offering all the necessary information and replicating it for your other location-specific sites, you can make it much easier for your customers to locate you.
You can break down your business into multiple location-specific web pages to keep your website up-to-date with the ever-evolving business landscape. This will not only allow you to capitalize on the local trends but also enable you to provide the right form of content to the right customers.
Improved Search Rankings
The digital journey often begins with a search engine query, and businesses that appear in local search results automatically tend to have the upper hand. Location-specific pages play a pivotal role in boosting a business’s local visibility. By strategically incorporating location-based keywords and relevant information into these pages, you can increase the likelihood of your business appearing prominently in searches conducted by local customers.
Enhanced User Involvement
Location-specific web pages are also instrumental in providing a personalised and user-friendly experience. When visitors find information that directly addresses their local needs, they are more likely to stay engaged, explore the offerings of the business, and convert into loyal customers.
Localized Menus And Event Promotions
Whether you are a restaurant, an apparel store, or any other type of local business, by having, dedicated digital listings and location-specific web pages you can greatly enhance all your marketing efforts.
For example, you can showcase location-specific menus that highlight local specialties or dishes that resonate with the preferences of the community. In addition to this, you can also run location-specific campaigns and offers through your online business listings and location-specific pages, to attract more customers in the vicinity.
Creating an effective location-specific page for your business involves including key elements that cater to the needs and interests of your local audience.
Wondering what those are?
Let’s find out.
NAP and Map
Your location-specific pages must contain all the details related to the business name, address, and phone number (NAP). Ensure that they are prominently displayed on the pages. Considering the nature of local markets, a lot of times businesses may have to modify their business timing or other operational aspects in alignment with the market they are operating in. For instance, your local store may be open on Sundays but may be closed on Mondays. This may be different from traditional set-ups but given the an important detail for consumers nevertheless. So updating such highlights on your location page is critical.
Furthermore, you can also include a Google map to help your customers easily find directions towards your business’s physical location.
Primary Products and Services
When curating location-specific web pages for your business, do not forget to add an overview of all the products or services offered by your company. You can also use descriptive language to showcase the main benefits and characteristics of each product or service on your location-specific page. Categorizing the products and offering some demos further help consumers, enabling them to gain a deeper understanding of the value your business brings.
Buzzing Social Timeline
In the age of social media, dedicating a section on your page, to ensure that some of your business’s and brand’s live social media feed is displayed, just makes the entire experience that much more value-creating, for customers. With the right keywords and hashtags doing their job, integrating social media on the location-specific page increases consumer interest, and helps your business create more buzz and unlock potential opportunities.
Pretty much every piece of communication on the web today, displays a clear and distinct Call-To-Action (CTA) button. Of course, as well know, it has a very targeted objective, in order to move any deal towards closure.
Likewise, when it comes to location-specific web pages, a CTA button is key. In fact, there are times when brands, depending on certain requirements, place CTA buttons throughout the page as they wish to capture consumer intent in different ways, encouraging the closure of deals through various kinds of effort.
In this digital age, where the online presence of a business is a critical parameter for its success, location-specific web pages have emerged as a strategic imperative for local enterprises. From improved local search rankings to enhanced user experience, the benefits of embracing this approach are many. By actively tapping into the humongous potential of location-specific web pages, local businesses can drive a strong digital presence that propels them toward sustained growth and prosperity.
At SingleInterface, we help enterprises build a strong digital presence, improve customer engagement, and drive transactions for all their business locations. From capturing customer intent to enabling conversion, we are here to help you at every step of your digital journey of local growth.