A strong online existence in today’s digitized world is no longer optimal; it has become necessary for businesses of all sizes and industries.
Every consumer journey starts with a digital search. And with Google being the go-to platform for 92% of internet searches (source: Hubspot), it becomes all the more important for brands and businesses to build easy accessibility on Google, and make an attempt to come closer to consumers.
From increased virtual visibility and brand awareness to global reach, the benefits of having a robust digital presence are multifold. This brings us to the most vital question: ‘ How to build a strong online presence?’ The answer is quite simple: Google My Business. It is one of the most sought-after tools by small and large businesses that helps to gain visibility and promote your business.
Launched in 2014, Google My Business (GMB), also known as Google Business Profile, is a user-friendly, cost-effective tool provided by Google. It helps you manage your business’s digital presence and appear on various Google services, such as Google Maps and Google Search. It helps create and manage online business listings, ensuring that only accurate and up-to-date information is available to potential consumers who search for related products or services.
In addition, Google My Business accounts are accessible through both desktop and mobile devices, making it extremely convenient for store owners to manage their business listings on the go. Through Google My Business, business locations can build their digital personalities, forming stronger relationships with consumers and uncovering lucrative growth opportunities
Google My Business allows you to create and maintain a detailed business listing that includes essential information such as business name, address, phone number, hours of operation, category, and a brief description of what your business entails.
Consumers can also leave reviews and feedback, which aids in establishing your company’s credibility. Researchers indicate that, on average, a consumer needs to read at least ten reviews before building trust in a brand.
Uploading relevant photos and videos is another important feature of Google business listing. It helps to prove the legitimacy of your brand, enhance engagement, and provide your target audience with a general view of the types of products and services you offer.
Google My Business Insights and Analytics
Google My Business gives valuable insights into how consumers interact with your business listing. You can see how often your listing appears in search results, how many people call your business, and more. With the help of all these data, you can make well-informed business decisions.
Here is a step-by-step guide to help you get started with creating and optimizing a Google Business Listing.
Visit the official Google My Business website, where you will be asked to sign in with your Google account. If you do not already have one, create a new account to gain access to this platform.
Google will ask you to confirm your company. You can select any method, such as verification through phone or email. Considering you have other business priorities, it is recommended that you partner with experts such as SingleInterface, to smoothen and accelerate the verification process.
Once signed in, you can now start creating your profile. Ensure to add essential information such as your business location, phone number, operating hours, and a brief business description.
Try to incorporate high-quality images of your business, including your storefront, products/services, and team. This way, you can make your business listing more legitimate and appealing to your audience.
Regularly post updates, offers, and news related to your business. This will help to keep your business listing fresh and engaging. consumers will also access relevant information about your business with just a few clicks.
Respond to consumer reviews promptly, whether they are positive or negative. This will help build credibility and show your dedication towards consumer satisfaction.
Lastly, use the Insights tab in your dashboard to monitor how users interact with your listing. You can see how often it is viewed, where people find you on Google and more. With the help of all this information, you can take the necessary action to rectify any areas that might require improvement.
Google My Business account is essential to attract local consumers and improve their online presence. From enhanced visibility and consumer engagement to easy access to information and increased credibility, the list of advantages it brings to the table is endless. Therefore, if you still do not have a Google business listing, now might be the best time to create one.
SingleInterface is a one-stop destination to fulfill all your digital business needs. From capturing consumer intent to enabling conversions and building digital assets, our team of experts is there to help you in every step of your journey toward building a strong online presence.
So what are you waiting for?
Contact us today and take your business to new heights only with SingleInterface!