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Hyperlocal marketing has recently taken the modern-day marketing world by storm. More than 49% of all Google searches are for hyperlocal businesses (source: Times Of India). The market for hyperlocal business globally has reached over $3 trillion!
However, just understanding the significance of hyperlocal marketing is not enough. For local businesses to stay on top, it is important to continuously adapt and align marketing strategies with the evolving digital trends.
This article is a compilation of the upcoming trends for hyperlocal marketing, ensuring that businesses don’t just stay in the game but lead their industries.
As technology becomes a bigger part of our daily lives, one such tool that has been a preferred method of inquiry is voice search. Voice-activated devices like Google Home, Siri, and Alexa have carved out a significant space in modern households. For hyperlocal businesses, this has presented a great opportunity.
According to a survey, 58% of customers who use voice search look for local business listings (source: Search Engine Land). For hyperlocal businesses to thrive in this space, a comprehensive understanding of their audience and a strategic approach to content is necessary. For instance, a customer may ask, “Coffee shop Bangalore” on a keyboard; however, when using Siri or Google Home, they may ask, “Which is the nearest coffee shop?” Adapting to voice search is much more than just technology.
Augmented reality has revolutionized the online shopping experience for locals. With AR, real and virtual worlds have blended beautifully, offering interactive experiences to shoppers. One of the best examples would be Google Maps, which provides a ‘Live View’ option to users and guides them to local stores when walking.
Virtual try-ons let consumers visualize products without physical interaction and the need for a local business directory, reducing the return rates by a decent amount. Moreover, the interactive local ads also intrigue the customers, offering tangible and immersive previews of what these local businesses actually have in store. AR has proven to provide significant value to hyperlocal businesses.
How well do you truly understand your consumers? With Artificial Intelligence growing in the way it has, businesses no longer have to ponder this question. AI has reached a stage where it plays a pivotal role in hyperlocal marketing, especially in personalization.
According to a survey by Forbes, 73% of local businesses already use or plan on using AI chatbots to reach their target audience directly. Harnessing the power of AI can help businesses sift through large amounts of data, decoding customer behaviour that may otherwise go unnoticed. Such insights lead to highly personalized local ads, local offers, and content.
The result?
Brands resonate deeply and can effectively bridge the gap between mere recognition and loyalty in local markets.
As we move into a world with a bright digital future, where up to 98% of people search online, to access information about local businesses (source: Search Engine Land), it’s evident that platforms aiding in managing and optimizing business listings will undergo an evolution as well. Tools like Google My Business, also known as Google Business Profile, and SaaS product capabilities offered by experts such as SingleInterface have integrated AI-driven features, deeper analytics, and perhaps more immersive experiences, aligning with the overall trajectory of digital marketing.
Such product portfolios enhance local business listings and ensure that local businesses stay relevant and become industry pioneers as hyperlocal marketing gains momentum.
Hyperlocal marketing trends and strategies have emerged as the cornerstone for businesses seeking a deeper connection with the local community today. The upcoming digital trends such as voice search and local business listing sites have demonstrated a paradigm shift in how businesses approach marketing their products and services. We now know how imperative it is for businesses to stay agile and adopt transformative trends to ensure they not only meet but exceed customer expectations.
This is where you should collaborate with SingleInterface, empower your business, and lucrative lucrative location-level business opportunities.
Digital Transformation Marketing Stack for Physical Retail Enterprises.
