In an era where up to 90% of internet users explore online research approaches for something they plan to purchase offline (source: Forbes) and 46% of Google searches have a local intent (source: Hubspot), the Banking, Financial Services, and Insurance (BFSI) sector finds itself on the frontline of the virtual landscape and digital transformation.
In navigating the modern digital landscape that powers business activities, BFSI institutions must deploy strategies that resonate specifically with their audience. Building local visibility is not just about online search rankings; it’s about cultivating a digital presence that fosters trust, facilitates community connections, and drives meaningful consumer engagement.
In the BFSI sector, hyperlocal approaches are key to building trust and visibility. You can effectively use digital platforms, including websites and local listings, and enhance your presence.
Alongside these strategies, prioritizing cybersecurity and the safety of digital transactions becomes increasingly important. The sector includes physical branches and ATMs with digital services, so safeguarding them against online scams, frauds, and misinformation is important. Implementing effective security measures and a secure digital infrastructure protects financial transactions and consumer information, and also bolsters consumer confidence.
Given the nature of BFSI services and the high-voltage activities the segment involves, consumers feel certain assurance when they can visit the branches of BFSI brands, and get many of their queries answered. And today, in this last mile, BFSI companies leverage local digital capabilities, to enable consumers to accurately locate where they are present and reach those locations.
Here are some strategies that BFSI institutions can leverage to enhance their online presence:
While there are several avenues to ensure an optimized digital presence, regularly updating local listings, especially on platforms such as Google My Business (GMB), also known as Google Business Profile (GBP), and other search engines, should be followed, in order to improve local digital search visibility. Further building local user-friendly and informative local web pages are a highly effective way of embracing local consumers. This includes having a responsive design for mobile users, as many online searches are conducted on mobile devices.
This is vital not just for BFSI brands and their branches but for local business units across all industries. This includes using relevant local keywords, optimizing website content, and ensuring that the structure of the brand website and local web pages are search-engine friendly. This aids in website ranking online.
This is particularly important for physical branches, as it helps consumers find nearby locations easily. Regularly updated and optimized content can boost search rankings on Search Engine Result Pages (SERP). This means people looking for financial information or services are more likely to come across a brand’s local branch as well as your offerings.
Content and storytelling are powerful tools in the BFSI sector. This includes creating blog posts, articles, videos, and infographics that are informative and tailored to the local audience. This type of content aids in building and offering products and services relevant to local markets enabling consumers to find the kind of financial assistance they need. Such hyperlocal approaches help establish BFSI branches serve as trusted advisors in their local communities, eventually contributing to the brand’s growth.
Many BFSI institutions have successfully leveraged these strategies. For instance, banks and insurance companies have effectively used local search ranking and targeted local campaigns to increase their visibility in specific geographic areas. By focusing on local needs and preferences, these institutions have attracted and retained consumers more impactfully.
In the BFSI sector, offering assurance to consumers is highly critical. This is where branches and their prominent digital existence make a big difference. Embracing digital capabilties such as online business listings, AI-powered chats, and locations-specific websites is key to enhancing local visibility and deepening consumer engagement.
For BFSI organizations aiming to refine their digital footprint and strengthen connections with local communities, SingleInterface stands ready with the necessary tools and expertise. Exploring what SingleInterface offers could be the next step in your journey toward digital excellence in the BFSI landscape.