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Optimising Visual Content on Google Business Listings

The old saying “a picture is worth a thousand words” has never been more relevant as the world digitalized. High-quality images and videos are not just mere embellishments but instrumental in capturing attention, conveying messages, and enhancing user engagement. 

Websites, advertisements, and even Google business listings increasingly rely on compelling visuals to stand out in a crowded online space. 

Platforms such as Google My Business (GMB) have emerged as crucial tools for local businesses to establish an online presence. A well-optimized GMB profile manager, complete with striking visuals, enhances a business’s visibility in local search results and serves as a virtual storefront, offering potential customers a glimpse into what the business has to offer. Companies that incorporate images into their Google My Business profiles witness a 42% surge in requests for driving directions on Google Maps and a 35% uptick in website click-throughs.

As consumers majorly turn to online platforms for information, brands and local businesses must recognize the dual significance of visuals and strategic online listings to ensure they stay ahead in the digital landscape.

The Power of Visuals in Google Business Listing

The importance of Google Business Profile Manager

Google Business Profile (GBP), the enhanced nomenclature for the commonly known Google My Business, is a feature from Google, that allows businesses to manage their online presence across Google’s ecosystem, including Google Maps. With around 90% of organic searches originating from Google, an optimized GBP is crucial, particularly for local businesses. 

Let’s delve into some statistics showcasing visuals’ undeniable power in the digital landscape 


  • Learning through Vision: We derive 80% of our learning visually, underscoring visual content’s significance.


  • Web Engagement: Visual-rich websites can experience a 94% surge in views.


  • Infographics: Those clever blends of design and data can boost website traffic by 12%


  • Social Media Influence: Visual tweets can achieve 35% more retweets. Facebook’s daily video consumption? A massive 100 million hours.

Google My Business Optimisation for Images and Videos

To ensure visuals resonate with viewers, several best practices should be followed:


  • Selecting High-Quality Images: Prioritise clarity and relevance to enhance customer engagement and improve brand credibility.


  • Targeting Search Rankings: Images should be optimized for search engines. This includes using descriptive file names alt text and ensuring they’re relevant to the surrounding content.


  • Avoiding Stock Photos: While convenient, stock photos can appear generic. Original, authentic visuals often resonate more with audiences.


  • Incorporating Customer-Uploaded Images: These provide genuine insights into product or service usage, fostering trust and authenticity.


  • Watermarking & Cropping: Ensure images are free from distracting watermarks. Proper cropping ensures focus on the subject, enhancing user experience.


  • Effective Editing of Images – Resolution, Aspect Ratio, and Formats: High-resolution images ensure clarity. The correct aspect ratio ensures images display properly across devices. Additionally, using web-friendly formats like JPEG or PNG ensures faster load times without compromising quality.


While ensuring individual images and videos are high quality and optimized is crucial, viewing them as part of a larger branding narrative is equally important. Local businesses can either upload it themselves across different online directories and Google Business Listings or get help from experts such as SingleInterface

Enhancing Consistency and Branding for GMB Optimisation

Consistency in visual branding is pivotal in today’s saturated digital landscape. This consistency fosters brand recognition, trust, and loyalty.


  • Logos: Often the first visual cue associated with a brand, logos should be clear, memorable, and reflective of the brand’s essence. They act as the brand’s signature, ensuring immediate recognition.


  • Colours: Beyond aesthetics, colours evoke emotions and perceptions. A consistent colour palette aligned with the brand’s values and messaging can enhance brand recall. For instance, certain shades might be associated with trust, excitement, or calmness.


  • Themes and Imagery: The visuals, from website graphics to social media posts, should tell a cohesive brand story. Authentic imagery, over generic stock photos, can resonate more deeply with audiences, offering a genuine glimpse into the brand’s world.


A brand’s visual identity should be meticulously outlined in a style guide, from its logo to its colour scheme. This guide acts as a blueprint, ensuring that all visual content, whether a business card or a social media post, aligns with the brand’s established identity. By adhering to this guide, brands can ensure a harmonious and impactful visual presence across all touchpoints.

Measuring Impact and Adapting

Utilizing capabilities such as Google My Business is pivotal for businesses aiming to assess the effectiveness of their visual content, particularly keeping the local context in mind. Organizations can discern which strategies resonate most with their audience by monitoring metrics like photo views and video engagement. 

However, it’s not just about understanding current performance. The digital landscape is ever-evolving, and so are consumer preferences. Regular updates to visual content ensure that brands remain relevant and engaging. By staying attuned to these insights and being proactive in refreshing content, businesses position themselves for sustained success, ensuring their visual strategies continue to captivate and inform their audience. 

If you want to optimize your local business’s visual content strategy further, you can connect with SingleInterface today and let our experts guide you to digital success.

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