With 82% of consumers actively seeking online reviews for local businesses and a staggering 87% of consumers relying on Google to make informed decisions about businesses in 2022, the significance of Google My Business (GMB) in shaping consumer choices is undeniable.
Today GMB, now known as Google Business Profile (GBP) is an indispensable tool for brands to build local business listings, and strategically elevate their digital footprint across platforms like Google Search and Maps. In addition, a striking 86% of consumers utilize Google Maps to locate businesses in close proximity effortlessly.
As brands and local businesses accurately and effectively leverage business listings, their business locations find increased visibility and credibility. This is something that multi-location businesses are increasingly striving for. As we delve deeper into multi-location management on GMB, the significance of harnessing its capabilities becomes abundantly clear.
Let’s understand the strategies, best practices, and some real-world examples that highlight the potential for businesses to optimize GMB’s powers.
Here are some reasons multi-location management on GMB is becoming increasingly imperative:
Setting up multi-location business listings, especially on platforms such as Google My Business, is crucial for businesses aiming to expand their reach and online visibility. Here’s a guide –
The option to leverage Google My Business or GMB profiles, is being increasingly used by local businesses today. As a cost-effective yet ROI generating tool, GMB has become a go-to, for countless brands and businesses. Here are the steps multi-location businesses follow, in order to build and solidify their digital personalities.
With a platform such as GMB enabling stores and local businesses to build their own digital identity and prominence, attracting consumers and contributing to brand identity has become easier. With the consumer last mile getting significantly strengthened, businesses today are benefitting massively through GMB. Here are some of those benefits:
Navigating the complexities of multi-location management on Google My Business is no small feat, but its rewards are undeniable. As businesses expand their horizons, the need for a streamlined, efficient, and consistent online presence becomes paramount.
With SingleInterface, businesses can harness the power of hyperlocal marketing, ensuring they can connect with the brand seamlessly, no matter where a consumer is. Embracing such tools is not just about staying current; it’s about future-proofing one’s business in an increasingly digital world.