Google Business Profile (GBP) Updates: July 2024

July 17, 2024

The new update on GBP (previously known as Google My Business) has brought about some big changes that will help make business management easier and consumer interactions even better. So, if you’re running a business, staying on top of these updates could give you an edge and help you stay ahead of the competition.

This article will help you keep tabs on these changes which could mean happier consumers, and ultimately, more business coming your way.

Updates in Google Business Profile?

Discontinuation of Chat and Call History Features

Starting July 31, 2024, Google will discontinue the chat and call history features in Google Business Profiles. This decision comes as Google aims to focus on higher-impact features for businesses to improve their online SEO ranking.

Key dates and actions to note include:

July 15, 2024: Businesses can no longer initiate new chat conversations. Existing chats will be notified of the phase-out.

July 31, 2024: Both chat and call history features will be removed entirely. Businesses are encouraged to download their chat history for record-keeping before this date.

Why Should Businesses Care?

These updates matter if you want to rank higher on Google listings and make your online presence more effective. Whether it’s easier management tools or improved ways to engage with consumers, these updates aim to make life simpler for business owners.

How Will These Changes Impact Businesses?

Removing the chat feature means businesses need to rethink their consumer communication strategies. Here’s how you can adapt:

Adapting to Changes in Consumer Communication

With Google’s chat feature going away, businesses must shift to other platforms to maintain consumer interaction.

Transitioning Consumer Service:

Businesses currently using Google’s chat for consumer service and support should consider migrating to alternative platforms like WhatsApp Business or Facebook Messenger with integrated AI chatbots. This shift ensures continued efficient consumer interaction and support.

Maintaining Lead Generation:

Google Business Profile’s chat feature has been pivotal in generating leads. To manage this effectively after the feature’s removal:

Lead Management: Explore CRM systems with integrated chat functionalities or third-party solutions to handle leads seamlessly.

Diversifying Channels: Encourage potential leads to utilize email, phone, or other visible chat options on your Google business profile manager to maintain lead flow.

What Now?

With the removal of chat and call history features, businesses must adopt new communication strategies. Here are some steps to consider:

Download Chat and Call History: Ensure all historical data is downloaded and stored securely for future reference.
Explore Alternative Communication Channels: Integrate other messaging services or encourage consumers to contact via email or phone.
Utilize New Dashboard Features: Leverage the updated Google Business Profile dashboard to gain insights, manage reviews, and create engaging posts.

Optimizing Your Business Profile

The new update is very important for businesses to also maintain visibility. Here are some other steps to help you with Google Business Profile optimization:

Accurate Business Information: Ensure your business name, address, and phone number (NAP) are consistent across all online platforms.

Use of Keywords: Incorporate relevant local keywords in your business description and posts. This helps in better online SEO ranking.

Online Reputation Management: Encourage happy consumers to leave reviews. Responding to both negative and positive reviews shows that consumer feedback is important for you and you are committed to improving their experience.

Everything You Should Know

When using Google Business Profile, here are some key things to keep in mind:

Accepting Terms: Make sure you’re cool with Google’s Terms of Service and the specific terms for Business Profiles.
Stay Compliant: Keep things legal and legit—keep your profile info accurate, follow the rules, and add any necessary disclaimers.
Managing Content: Google might tweak or swap out information if it’s inaccurate. It’s up to you to keep your profile up-to-date and on point.
Access Your Data: You can manage and download your profile data whenever necessary.
Licensing: Using Google Business Profile permits them to use the info you provide worldwide forever.
Stay Updated: Google can update its terms, but it will give you a heads-up for any big changes.
Service Rules: Google can limit or shut down profiles if there are breaches or legal issues.

Leveraging SingleInterface for Local Search Optimization

In addition to Google Business Profile management, consider leveraging tools like SingleInterface to enhance your local search visibility. SingleInterface can help your business rank higher in “near me” searches, increasing foot traffic to your location. Here’s how they do it:

Business Listings: Make sure you understand and agree with Google’s Terms of Service and the specific terms for Business Profiles.
AI-Powered Chat: Use AI-powered chatbots online for personalized consumer service and instant information.
Location Pages: Optimize dedicated pages with local keywords and testimonials to contribute to local search rankings and target high-intent consumers effectively.

Conclusion

The updates to Google Business Profiles reflect a shift towards more efficient tools and improved business management features. While the discontinuation of chat and call history features may require some adjustment, the enhanced dashboard offers robust capabilities to support businesses in engaging with consumers and optimizing their online presence.

Staying informed and up-to-date about these changes and adapting to them will help businesses thrive in a dynamic digital landscape.