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“Your Google Business Profile is suspended.” this message can halt all your online business at once.
If you are trying to build or enhance your online presence and gain local foot traffic, the suspension of your Google Business account can create serious problems for your business. Because of its free access, it is easy for most marketers to rely on this platform blindly to generate traffic, but we all know it is risky to rely solely on it. It has pros, but it also has cons, especially for local businesses that are just starting out with a limited budget. For them, GBP suspensions can significantly disrupt business operations (or shut down the business entirely).
So, let’s dive into this article to understand what is a GBP suspension, its types, reasons, and how you can fix it.
Sometimes, you must have seen that your GBP listing is no longer visible online (on Google Maps or even Google Business listing). This suspension happens for many reasons (we will get into it later). But first, let’s understand what are the types of suspension so that you have more clarity.
Understanding the types of Google Business Profile (GBP) suspensions is crucial for maintaining a compliant and active profile. Here are the main types:
Definition: The business listing is completely removed from Google Search and Google Maps.
Impact: Complete loss of visibility and reviews, requiring a full reinstatement process.
Why does this happen?
i) Severe guideline violations.
ii) Misrepresentation or fake business locations.
Definition: The listing remains visible, but the profile becomes unmanageable, and its status is marked as “unverified.“
Impact: Inability to edit or manage the profile, leaving it susceptible to external edits or removal requests.
Why does this happen?
i) Minor policy violations.
ii) Issues with the associated Google account.
Let’s look at some of the most common reasons for your Google Business Profile suspension –
Providing incorrect business details such as address, phone number, or operating hours can lead to suspension. Ensuring all information is accurate and up-to-date is vital.
Adding unnecessary keywords to your business name in an attempt to manipulate search results is against Google my Business‘s guidelines. The business name should reflect the real-world name used consistently on signage, website, and other official documents.
Listing a virtual office or co-working space as your business address can trigger a suspension. Google requires a physical, staffed location where the business operates.
This is one of the most common reasons for suspension. Soliciting or generating fake reviews to boost your profile’s rating is a violation. Authentic consumer reviews should be encouraged, and businesses should respond professionally for better online reputation management.
Creating multiple Google business listings for the same business location or establishing multiple businesses with identical contact information can result in suspension. Ensure each listing is unique and accurately represents the business.
Making repeated changes to your profile in a short period can raise suspicion. Allow time between edits and ensure each change is necessary and accurate.
Violations in related Google services, such as AdWords, can lead to a GBP suspension. Maintaining compliance across all Google products is essential
There are some unwritten rules of Google. If you don’t follow these rules, your account is bound to be suspended. However, here are some steps you can take to avoid or fix the problem –
Firstly, understand the type of suspension (hard or soft) and the reasons behind it. Hard suspensions mean your listing is entirely removed, while soft suspensions leave the business listing visible but unmanageable.
Consistently update your business details. If operating hours, address, or contact information change, update your profile promptly. Invest in the capabilities of SingleInterface; their interface will help your online business maintain a consistent presence across multiple platforms at the same time.
Foster authentic reviews from real consumers. Avoid incentivizing reviews and respond to feedback professionally to demonstrate commitment to consumer satisfaction. This will make your reviews seem genuine and build trust in new consumers.
Sometimes, Google suspends your account if it feels you are spamming your consumers or are involved in suspicious activities. Refrain from using keyword stuffing, creating fake Google business listings, or engaging in any behavior that could be perceived as manipulative.
Prepare for reinstatement by ensuring your profile is accurate and compliant. File for reinstatement through Google’s support system, providing clear and factual information about your business and the corrections made
Maintaining a Google Business Profile is an ongoing commitment to providing accurate, reliable information and engaging authentically with customers.
As Google continues to refine its guidelines and algorithms, staying informed and adaptable will be crucial. Embrace these practices to build a robust, trustworthy online presence that can adapt to future changes and continue to drive business growth. This proactive approach will position your business for long-term success in an evolving digital landscape.
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