Imagine a small, vibrant fashion boutique, right in the heart of a bustling city. Despite its unique collection and passionate clientele, it still struggles to
In an era where up to 90% of internet users explore online research approaches for something they plan to purchase offline (source: Forbes) and 46%
Imagine a world where your auto brand is just a click away from millions of potential consumers. As 97% (source: Hubspot) of consumers learn about
Over the past few years, the vast field of marketing has undergone tremendous changes. With the emergence of social media and other technologies, businesses can
The landscape of online marketing is volatile. Local businesses are increasingly turning to hyperlocal marketing strategies to capture the attention of their immediate community in
Imagine walking past two local cafes on a bustling street: one is filled with laughter, and the aroma of freshly brewed coffee, and has a
Do you remember the era when you heard about a store from a friend or relative and planned to visit it? Now, that era has
In today’s expansive marketing landscape, personalization and relevance reign supreme. Local businesses are acutely aware of the pivotal role that tailored online strategies play in
Did you know that 46% of all Google searches have local intent? (Source: Hubspot) Several local businesses these days are working towards creating an online
Today’s interconnected world has opened up new horizons for businesses, allowing them to expand beyond their local markets. Global expansion is necessary for companies looking
Festivities are here! As the holiday season unfolds, hyperlocal marketing for businesses stands out as the vibrant pulse of our neighborhoods. And it is particularly
Businesses have increasingly recognized the need for an online presence. In fact, with the rising usage of mobile devices and digital technologies, we have reached
The relationship between a business and its consumers is an important cornerstone of a business’s success. And trust plays a pivotal role, in strengthening this
Marketing has transformed significantly over the last decade. Today, brands are increasingly considering dedicated, targeted, and consumer-focused approaches. National and global level traditional marketing strategies
In recent years, content marketing has snowballed, becoming even more critical for businesses. Marketing managers and business owners are paying a lot of attention to
Hyperlocal marketing has recently taken the modern-day marketing world by storm. More than 49% of all Google searches are for hyperlocal businesses (source: Times Of
A strong online existence in today’s digitized world is no longer optimal; it has become necessary for businesses of all sizes and industries. Every consumer
Over the past decade, the landscape of communication has undergone a significant transformation. From sending emails to sending quick texts, and messenger pings and receiving
We’re living in the digital age. And in this age, having a strong online presence has become essential for businesses of all sizes. In fact,
With 82% of consumers actively seeking online reviews for local businesses and a staggering 87% of consumers relying on Google to make informed decisions about
The old saying “a picture is worth a thousand words” has never been more relevant as the world digitalized. High-quality images and videos are not
Anything to do with food definitely holds a special liking in consumers. And that leads to restaurants and food joints making extra efforts to gain
In today’s fast-paced digital world, technology has smoothened the connection between healthcare services and consumers. The decision-making process in healthcare has evolved, and healthcare seekers
For multi-location business owners, understanding the importance of being digitally visible and easily accessible to potential consumers, is critical. In today’s digital age, achieving this
We all like having cozy and classy furniture around us. Whether decorating our homes or considering the interiors of our offices, furniture plays an important
In the fast-paced world of fashion retail, keeping up with consumer demands and queries can be a daunting task. However, thanks to the advent of
In today’s digital age, having a strong online presence is crucial for businesses. The majority of consumers rely on online information to make decisions, with
In today’s digital era, consumer engagement is crucial for brands to stay competitive and retain a loyal consumer base. With the rise of online platforms
In today’s digital age, customer reviews and ratings play a significant role in shaping the success of businesses. Increasingly, brands and businesses are becoming aware
In today’s digital age, a strong online presence is crucial for every business. With an increasing number of people searching online before making a purchase,
Introduction: organic search today is the true powerhouse behind website traffic. As search engine optimization (SEO) gains prominence, there’s rising focus on intent-optimized landing pages
In today’s digital age, online reputation holds significant importance for small businesses. A negative online image can damage consumer trust and obstruct business growth. Small
Popping into a nearby eatery with a friend or an acquaintance is always fun. Traditionally, it has been one of the commonest ways of bonding
Google has introduced a key change to the Business Profile’s Search UI in recent times. According to this development, users managing a digital business profile
It is always exciting to be involved in activities related to car purchases. In all fairness, most of us love to drive and understand various
The Banking & Financial Services Industry (BFSI) is evolving. And With the advent of digital, the industry has undergone changes that would otherwise have been
‘Phygital has been a bit of a buzzword in recent years. And it is not really a secret that ‘phygital’ is an amalgamation of ‘Physical’
There are millions of digital ‘Searches’ happening every second. And they are significantly diverse. When it comes to the nature of most searches, studies have
Brands and businesses are increasingly leveraging the concept of generating reviews and ratings. Digital capabilities have made it significantly easier for brands to build engagement
The Consumer Durables (CD) segment has begun transforming itself. With modern-day consumer behaviour finding significant digital influence, CD retailers want to ensure they are on
Brick-and-mortar businesses have always been an integral part of our traditional shopping experiences. Walking into stores, exploring products, talking to representatives, and making purchases, are
We all are extensively leveraging the digital world. Come to think of it, it has allowed us to connect and communicate so much more seamlessly.
Every business today is constantly thinking about coming closer to local consumers. Thanks to the digital ecosystem, businesses can find various ways to achieve this.
It is a relief to realize that the pandemic is now behind us. The world is now back to normal, and consumers have increasingly been
Digital capabilities are at our fingertips today. When we plan purchases, we try to look up accessible stores, explore them online, and then proceed with
Conversations help us go a long way. Particularly in the context of marketing, conversing with consumers is a great way to build meaningful engagement and
We have always taken pride in establishing long-lasting relationships between brands and consumers. Our journey of bringing consumers close to brands and local businesses has
Over the last few days, there has been a lot of buzz about Google upgrading its Business Performance APIs which may have impacted the insights
Local advertising is all about generating buzz in a defined market. It specifies a certain geography and connects with consumers there. Such local markets are
Brands today are making full use of digital technologies, to reach and influence consumers in impactful ways. With capabilities such as formal business profiles on
How amazing do you find it when you realize that most of our purchases these days start off with a simple digital search ? Well,
Almost everything we do today involves digital activities. When it comes to making purchases, our habits have been transformed by the emergence of technology. Let’s
Technology continues to baffle us. With new technological developments at the drop of a hat, it is amazing to see how far we have come
When people feel hungry today, one of the first things they do is look for nearby restaurants on a search engine. Along with looking at
Physical shopping is something consumers have traditionally done. Getting to know about a product through different sources such as word of mouth, or newspaper information,
‘Hyperlocal’ – Just the term itself could be unknown to many. But what if one of the Big 4’s of the world finds it exciting
In the commonest of conversations, when a friend or an acquaintance asks you to meet at an unfamiliar place, you will invariably ask for the
The digital buzz during festivities After 2 difficult years, the festive time is now in full swing. Consumers are showing an increasing intent to make
In a world where digital has become the order of the day for consumer journeys and decisions, and millions of Google searches are taking place
In the last 2 years,the pandemic fundamentally changed the world as we know it. People were living, thinking and buying differently. For businesses across the
Today we have 1.18 billion mobile connections, 700 million Internet users, and 600 million smartphones and the country is adding as much as 25 million
The KPMG India report considers the “new consumer” to be the one who is financially and socially conscious, tech-savvy and insightful. It deep-dives into the
Marketing is seeing a phenomenal shift wherein personalisation and localisation is taking a big chunk from mass cover. If you’ve ever found yourself looking for
The Internet over the last year has seen a fast paced penetration across all consumer sections globally and brought a plethora of opportunities to our
As more and more consumers get glued to their smartphones, marketers are finding novel ways to get a share of their attention and wallet. “Digital
Digital Transformation Marketing Stack for Physical Retail Enterprises.
