Businesses collect customer data from almost every direction—reviews, call transcripts, emails, chat logs, voice queries, and social comments. The bulk of this information is unstructured,
Online reviews are no longer just digital word-of-mouth. They’ve become deal-makers or deal-breakers. Customers now evaluate businesses not only by what a brand says about
Managing a wide network of physical locations presents a complex challenge: maintaining consistent, accurate, and timely local presence across search platforms, business directories, and customer-facing
A brand’s reputation now lives online, shaped daily by customer reviews, social posts, and digital conversations. For multi-location businesses, this reputation doesn’t just exist in
Most businesses today send the same promotional message to thousands of customers, hoping something will resonate. Meanwhile, customers increasingly expect brands to understand their individual
For enterprises managing hundreds of outlets, reviews arrive daily across multiple platforms. Restaurant chains, retail networks, auto dealerships, and bank branches all face the same
For most local businesses, an optimized Google Business Profile (GBP) can mean the difference between being visible in search results or being overlooked. Yet, one
Search visibility at the local level isn’t static, and that’s the challenge most multi-location businesses face. What a customer sees on Google Search or Maps
Google Business Profile (GBP) is not just an online listing; it’s a powerful driver of local visibility, customer engagement, and foot traffic. And at the
Manual processes and fragmented tools can help your retail brand achieve only limited growth. As your store count rises, so do the complexities—keeping location data
Geo-fencing has long served as a foundational tool in location-based marketing. By creating virtual perimeters around defined geographic areas such as retail outlets, business districts,
You might have seen it happen. A location with decent foot traffic suddenly starts to decline. Fewer check-ins. More cancellations. Then, the reviews begin to
In modern marketing, timing is as critical as messaging. But when it comes to localized campaigns, timing isn’t just difficult, it’s unpredictable. Local demand can
When people search locally, they often act fast. Whether someone is looking for a nearby clinic, a car service centre, or the closest retail outlet,
Meeting customer expectations in today’s hyper-connected world is a real challenge, especially for location-based brands. Customers searching online for nearby businesses expect more than just
When a customer picks up the phone to call your business, it’s rarely casual. They’re likely looking for clarity, urgency, or reassurance. If you’re only
Choosing your next business location used to be a gamble. You’d scout neighborhoods, count foot traffic, peek into competitors’ windows, and rely on a mix
Most growth-focused businesses are optimizing and tweaking ad performance at the brand level, refining supply chains, and reallocating budgets. But there’s one area still flying
As a multi-location business, you know the challenges of maintaining a consistent and impactful presence across every location. From keeping your information up-to-date to delivering
Most brands believe they know what their customers think. Until they realize they’ve been looking in the wrong places all along. Phone conversations between customers
If your top locations are ranking but conversions are stagnant, the real gap lies in competition analysis, not visibility. Here’s the truth: most multi-location brands
For businesses with multiple locations, staying on top of search results can feel like an uphill battle. Every location needs accurate business information, optimized profiles,
AI deciphers intent at scale, helping you turn interest into revenue. While instincts play a role in understanding customers, data-driven decisions are what separate leaders
India’s fashion retail landscape is shifting. While online shopping is gaining traction, physical stores continue to play a key role in the shopping journey. Today’s
Artificial Intelligence (AI) is rapidly transforming how you connect with local customers. From hyper-personalized search results to AI-driven customer engagement, local search is evolving at
Imagine running a business with multiple locations. One store updates its hours, another launches a promotion, and you need to respond to customer reviews—but instead
When a potential customer searches for your business online, what happens next? If you’re not visible on Google Search and Google Maps, you’re missing a
Mobile-first indexing is an essential shift that’s completely redefining how local businesses are discovered. If you’re not already prioritizing mobile optimization, you’re likely missing out
If you manage marketing for a BFSI brand, you already know how critical trust, accessibility, and relevance are in customer acquisition. Whether you’re a bank,
When was the last time you searched for a business online and found outdated information? Frustrating, isn’t it? You don’t want your customers to feel
Driven by the rise of mobile shopping, shifting local search trends, and evolving consumer expectations, online fashion sales continue to grow. Yet, one crucial factor
At the start of February 2025, businesses across industries experienced a sudden and unexpected drop in their Google Business Profile (GBP) review counts. This recent
Your customer’s journey often begins with a search—“coffee near me,” “plumber in Greenfield,” or “best bookstore around.” But what happens if your business doesn’t appear
As more and more consumers get glued to their smartphones, marketers are finding novel ways to get a share of their attention and wallet. “Digital
Your digital presence is your first impression, and in retail, first impressions matter more than you think. Managing accurate retail location data can turn browsers
Consumer durables brands operate in an intensely competitive environment where in-store experiences, real-time availability, and promotions significantly influence purchasing decisions. Unlike impulse buys, products like
Your franchise’s online reputation can make or break your business. When potential customers search for your brand, they instantly form an opinion based on reviews,
Many businesses have recently noticed a sudden drop in their Google Business Profile reviews, with no clear explanation. Since February 7, reports of disappearing reviews
Location data management is mission-critical in the BFSi space. Given the importance of financial activities and modern consumer behaviour, BFSI entities need to ensure all
Did you know that businesses with optimized online listings, including Google Business Profile (GBP), are 70% more likely to attract visitors and 50% more likely
Have you ever wondered if your local business listings are doing enough for your brand? Sure, they help customers find you, but there’s so much
Your customers are searching for you online. But what happens if they find incorrect details or can’t locate your business at all? The answer is
Finding nearby stores, restaurants, or services is now as simple as a quick search on your smartphone. This growing consumer behavior has fueled the rise
Ever wondered why some businesses always seem to know exactly where their prospective audience is and what they need? The answer lies in location-based analytics,
The rise in “near me” searches reflects a shift in consumer behaviour. People are looking for quick, relevant results from businesses nearby, especially when they’re
Picture this: You have stocked your store with the trendiest items, but instead of bustling crowds, you’re staring at your reflection in the shiny, untouched
Hyperlocal marketing, the art of targeting specific geographic areas, has long been central to local businesses. But with the latest advancements in AI in hyperlocal
Google Business Profile (erstwhile Google My Business, GMB) has evolved from being just a tool to list your store’s opening hours and address. Today, it’s
Every customer review tells a story, and Google Reviews are no exception. For multi-location retailers, reviews can be a goldmine of insights that reflect the
Think about the last time you needed a service, whether it was finding a plumber, a landscaper, or an electrician. Chances are, you turned to
Driving customers to physical stores is still a top priority for multi-location retailers. With competition for customer attention, it’s important to find effective ways to
Managing multiple Google My Business (GMB, also known as Google Business Profile, GBP) listings may seem like a Herculean task, but it can help you
Voice search is transforming local search, especially for multi-location brands, as users increasingly rely on quick, hands-free searches to find businesses nearby. For local businesses,
Your Google Business Profile (GBP or Google My Business, GMB) isn’t just an online listing but an important tool for local visibility and customer engagement.
Managing reviews is a critical aspect of maintaining a strong brand reputation and building trust with customers. However, when your business operates across multiple locations,
As a local business owner, you understand that encouraging reviews within Google guidelines is crucial. Your Google Business Profile is often the first thing potential
These days, if your customers need to know about your business, they’re more likely to simply Google your business name. If they can’t find the
In today’s interconnected world, every action we take online leaves a trail as a digital footprint. From social media posts to online purchases, these footprints
Imagine you’re trying to choose between two local restaurants for dinner. Both have enticing menus and inviting photos, but one has dozens of glowing Google
As a local business owner, you cannot ignore the importance of Google reviews. With the rise of “Near Me” searches, your Google Business Profile has
The number of local businesses has been on the rise for the past 20+ years, indicating a growing market size and massive potential. While unstructured
As local businesses scale, handling everything manually becomes impractical for the owners. Yes, it is possible to hire more people to handle them — but
As the owner of a multi-location brand, you must understand that critical mistakes in hyperlocal marketing strategies can prevent you from boosting your local presence
Think of Google My Business (GMB) as your digital storefront, visible to everyone searching for services like yours. If you want to increase your online
74% of in-store shoppers surveyed said they found the shop they were currently standing in, online. Moreover, they searched for terms like “closest store near
Managing your business’s online presence is very important, especially when ensuring your location information on Google business listing is accurate. If your business location is
When a restaurant pops up in search with images of its dining area, popular dishes, special events, and discounts, customers are very likely to be
Visibility is the lifeblood of any business, especially with consumers’ growing digital preferences. Yet, nothing halts your online presence faster than a sudden suspension of
Today’s consumers are inundated with information about spotting and avoiding online scams, which has made them hyper-aware of authenticity. They want reassurance that the brand
What do you do when you visit a new place or a city? Go to Google and search for “best hotel to stay near me”,
Have you ever wondered how changes in consumer behaviour can impact local businesses? Well, consumer habits are evolving rapidly due to technological advancements and shifting
“Your Google Business Profile is suspended.” this message can halt all your online business at once. If you are trying to build or enhance your
The new update on GBP (previously known as Google My Business) has brought about some big changes that will help make business management easier and
Did you know that almost 75% of consumers use Google search to look for local businesses? For local businesses, this means getting noticed by consumers
In this digital era, investing in your business’s online presence is crucial. Transforming static location pages into dynamic virtual storefronts can significantly enhance customer engagement
Imagine a consumer beginning their purchase journey with a simple Google search. Perhaps they’re looking for a nearby café, a store with the latest gadgets,
In today’s competitive market, businesses must go beyond one-size-fits-all strategies to truly connect with their audiences. Customizing content for each location is crucial for businesses
Have you ever noticed the gap in how local stores handle their online and offline marketing strategies? It is like they are speaking two different
“AI chatbots are just fancy digital assistants.” Nothing could be farther from the truth. There is a lot more that the AI chatbots can do.
What makes a restaurant truly connect with its community? Hyperlocal marketing, when done right, is your answer. It’s not just about serving great food; it’s
Reputation Management in Retail: Building Trust and Visibility Building a positive reputation in retail today is anything but easy. It’s a whirlwind of customer feedback,
Smartphones and mobile devices are now extensions of our daily lives. We use them everywhere and all the time. This increasing reliance on mobile devices
Google will be phasing out the Google Business Profile chat feature on July 31, 2024. Google will stop the initiation of new chats July 15,
Handling negative reviews and managing customer feedback effectively is paramount for any business’s success. Negative feedback, while often daunting, provides invaluable insights into customer experiences
Location data offers insights into the what and where of customers. Understanding where customers are and who they’re interacting with helps marketers craft messages that
Local businesses have always thrived on the charm of face-to-face interactions and the familiarity of community presence. And with new technologies and tools at their
If you own a brick-and-mortar store, hyperlocal marketing makes perfect sense for your business. Whether you’re a mom-and-pop store or a large national franchise, you
Picture this: You run a cozy little shop in your neighborhood where everybody knows your name, but not enough folks walk through your door. You’re
Landing a spot in search engine results (SERPs) is tough. It’s competitive, and everyone wants that coveted number one spot. But here’s the silver lining:
Did you know that 4 in 5 consumers use search engines to find local information? Imagine the number of potential customers scrolling through their phones
Most customers use online search to look for local services and products nearby. In fact, 98% of consumers use the Internet to find information about
Have you ever considered how duplicate business listings might sabotage your local business’s online success? We all know that the market is becoming digital. Thus,
Gone are the days when simply including your city’s name in your website’s metadata or ensuring consistency in your business’s Name, Address, and Phone number
How do big franchises that are spread across the world ensure that every single one of its locations is easily discoverable and accurately represented? Let’s
Are you looking for a way to reach a larger audience? You have come to the right place. As the world becomes digital, so does
If you own a small business in a quiet neighborhood, your reach may be very limited, so you rely on word-of-mouth to attract more consumers.
Did you know that 49% of consumers place as much trust in online reviews as they do in recommendations from their friends and family? (source:
It is no surprise that Google owns a little over 92% of the global search engine market. What it means is that Google plays a
Imagine yourself as an owner of a small business in a vibrant neighborhood. Your product and services are very niche, say eco-friendly apparel. Now, what
Imagine strolling down the vibrant streets of a new city, smartphone in hand, as you search for a nearby cafe to work for in the
How can you ensure that your target customers get instant access to information? Consider this: 46% (source: Hubspot) of all Google searches are seeking local
In the competitive landscape of the Food & Beverage segment, one critical factor can make or break a business—its reputation. Imagine a scenario where potential
The future of retail marketing is here! The lines between online and offline shopping are blurring, creating a new hybrid future of retail marketing. With
Today, in this evolving digital world, online platforms play a pivotal role. Surveys reveal that 76% (source: Think with Google)of consumers who search nearby businesses
Digital connectivity all around the world is shaping consumer behaviour. With this shift, local retail shops face a very important question: How can they harness
In today’s highly competitive digital marketplace, the key to success lies in the quality of your products or services and your brand’s discoverability. It becomes
In a world where dining options are as diverse as the flavors available, how can food joints turn the tables in their favor and drive
Have you ever wondered how a simple map search can lead a consumer to your doorstep? For business owners, the question often arises: Why do
Do you wonder how you find financial services easily when you search online? The answer is simple. We live in a digital era where visibility
Imagine a small, vibrant fashion boutique, right in the heart of a bustling city. Despite its unique collection and passionate clientele, it still struggles to
In an era where up to 90% of internet users explore online research approaches for something they plan to purchase offline (source: Forbes) and 46%
Imagine a world where your auto brand is just a click away from millions of potential consumers. As 97% (source: Hubspot) of consumers learn about
Over the past few years, the vast field of marketing has undergone tremendous changes. With the emergence of social media and other technologies, businesses can
The landscape of online marketing is volatile. Local businesses are increasingly turning to hyperlocal marketing strategies to capture the attention of their immediate community in
Imagine walking past two local cafes on a bustling street: one is filled with laughter, and the aroma of freshly brewed coffee, and has a
Do you remember the era when you heard about a store from a friend or relative and planned to visit it? Now, that era has
In today’s expansive marketing landscape, personalization and relevance reign supreme. Local businesses are acutely aware of the pivotal role that tailored online strategies play in
Did you know that 46% of all Google searches have local intent? (Source: Hubspot) Several local businesses these days are working towards creating an online
Today’s interconnected world has opened up new horizons for businesses, allowing them to expand beyond their local markets. Global expansion is necessary for companies looking
Festivities are here! As the holiday season unfolds, hyperlocal marketing for businesses stands out as the vibrant pulse of our neighborhoods. And it is particularly
Businesses have increasingly recognized the need for an online presence. In fact, with the rising usage of mobile devices and digital technologies, we have reached
The relationship between a business and its consumers is an important cornerstone of a business’s success. And trust plays a pivotal role, in strengthening this
Marketing has transformed significantly over the last decade. Today, brands are increasingly considering dedicated, targeted, and consumer-focused approaches. National and global level traditional marketing strategies
In recent years, content marketing has snowballed, becoming even more critical for businesses. Marketing managers and business owners are paying a lot of attention to
Hyperlocal marketing has recently taken the modern-day marketing world by storm. More than 49% of all Google searches are for hyperlocal businesses (source: Times Of
A strong online existence in today’s digitized world is no longer optimal; it has become necessary for businesses of all sizes and industries. Every consumer
Over the past decade, the landscape of communication has undergone a significant transformation. From sending emails to sending quick texts, and messenger pings and receiving
We’re living in the digital age. And in this age, having a strong online presence has become essential for businesses of all sizes. In fact,
With 82% of consumers actively seeking online reviews for local businesses and a staggering 87% of consumers relying on Google to make informed decisions about
The old saying “a picture is worth a thousand words” has never been more relevant as the world digitalized. High-quality images and videos are not
Anything to do with food definitely holds a special liking in consumers. And that leads to restaurants and food joints making extra efforts to gain
In today’s fast-paced digital world, technology has smoothened the connection between healthcare services and consumers. The decision-making process in healthcare has evolved, and healthcare seekers
For multi-location business owners, understanding the importance of being digitally visible and easily accessible to potential consumers, is critical. In today’s digital age, achieving this
We all like having cozy and classy furniture around us. Whether decorating our homes or considering the interiors of our offices, furniture plays an important
In the fast-paced world of fashion retail, keeping up with consumer demands and queries can be a daunting task. However, thanks to the advent of
In today’s digital age, having a strong online presence is crucial for businesses. The majority of consumers rely on online information to make decisions, with
In today’s digital era, consumer engagement is crucial for brands to stay competitive and retain a loyal consumer base. With the rise of online platforms
In today’s digital age, customer reviews and ratings play a significant role in shaping the success of businesses. Increasingly, brands and businesses are becoming aware
In today’s digital age, a strong online presence is crucial for every business. With an increasing number of people searching online before making a purchase,
Introduction: organic search today is the true powerhouse behind website traffic. As search engine optimization (SEO) gains prominence, there’s rising focus on intent-optimized landing pages
In today’s digital age, online reputation holds significant importance for small businesses. A negative online image can damage consumer trust and obstruct business growth. Small
Popping into a nearby eatery with a friend or an acquaintance is always fun. Traditionally, it has been one of the commonest ways of bonding
Google has introduced a key change to the Business Profile’s Search UI in recent times. According to this development, users managing a digital business profile
It is always exciting to be involved in activities related to car purchases. In all fairness, most of us love to drive and understand various
The Banking & Financial Services Industry (BFSI) is evolving. And With the advent of digital, the industry has undergone changes that would otherwise have been
‘Phygital has been a bit of a buzzword in recent years. And it is not really a secret that ‘phygital’ is an amalgamation of ‘Physical’
There are millions of digital ‘Searches’ happening every second. And they are significantly diverse. When it comes to the nature of most searches, studies have
Brands and businesses are increasingly leveraging the concept of generating reviews and ratings. Digital capabilities have made it significantly easier for brands to build engagement
The Consumer Durables (CD) segment has begun transforming itself. With modern-day consumer behaviour finding significant digital influence, CD retailers want to ensure they are on
Brick-and-mortar businesses have always been an integral part of our traditional shopping experiences. Walking into stores, exploring products, talking to representatives, and making purchases, are
We all are extensively leveraging the digital world. Come to think of it, it has allowed us to connect and communicate so much more seamlessly.
Every business today is constantly thinking about coming closer to local consumers. Thanks to the digital ecosystem, businesses can find various ways to achieve this.
It is a relief to realize that the pandemic is now behind us. The world is now back to normal, and consumers have increasingly been
Digital capabilities are at our fingertips today. When we plan purchases, we try to look up accessible stores, explore them online, and then proceed with
Conversations help us go a long way. Particularly in the context of marketing, conversing with consumers is a great way to build meaningful engagement and
We have always taken pride in establishing long-lasting relationships between brands and consumers. Our journey of bringing consumers close to brands and local businesses has
Over the last few days, there has been a lot of buzz about Google upgrading its Business Performance APIs which may have impacted the insights
Local advertising is all about generating buzz in a defined market. It specifies a certain geography and connects with consumers there. Such local markets are
Brands today are making full use of digital technologies, to reach and influence consumers in impactful ways. With capabilities such as formal business profiles on
How amazing do you find it when you realize that most of our purchases these days start off with a simple digital search ? Well,
Almost everything we do today involves digital activities. When it comes to making purchases, our habits have been transformed by the emergence of technology. Let’s
Technology continues to baffle us. With new technological developments at the drop of a hat, it is amazing to see how far we have come
When people feel hungry today, one of the first things they do is look for nearby restaurants on a search engine. Along with looking at
Physical shopping is something consumers have traditionally done. Getting to know about a product through different sources such as word of mouth, or newspaper information,
‘Hyperlocal’ – Just the term itself could be unknown to many. But what if one of the Big 4’s of the world finds it exciting
In the commonest of conversations, when a friend or an acquaintance asks you to meet at an unfamiliar place, you will invariably ask for the
The digital buzz during festivities After 2 difficult years, the festive time is now in full swing. Consumers are showing an increasing intent to make
In a world where digital has become the order of the day for consumer journeys and decisions, and millions of Google searches are taking place
In the last 2 years,the pandemic fundamentally changed the world as we know it. People were living, thinking and buying differently. For businesses across the
Today we have 1.18 billion mobile connections, 700 million Internet users, and 600 million smartphones and the country is adding as much as 25 million
The KPMG India report considers the “new consumer” to be the one who is financially and socially conscious, tech-savvy and insightful. It deep-dives into the
Marketing is seeing a phenomenal shift wherein personalisation and localisation is taking a big chunk from mass cover. If you’ve ever found yourself looking for
The Internet over the last year has seen a fast paced penetration across all consumer sections globally and brought a plethora of opportunities to our
As more and more consumers get glued to their smartphones, marketers are finding novel ways to get a share of their attention and wallet. “Digital
Digital Transformation Marketing Stack for Physical Retail Enterprises.
